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February 2017

Northwest MLS unveils new interactive tools for brokers to showcase market knowledge

Northwest Multiple Listing Service member brokers can now analyze residential market trends and generate easy-to-read, sharable statistical reports and graphs using a new tool by ShowingTime. The tool encompasses InfoSparks (an interactive market analytics product) and FastStats (a map-based tool containing ready-made trend reports).

"InfoSparks with FastStats enables our membership to quickly view local markets and analyze trends using a visual and interactive interface," said Tom Hurdelbrink, president and CEO at Northwest MLS.

Lawrence Yun, chief economist at the National Association of REALTORS® called ShowingTime "the best in the country in showing statistics."

The additional resources for Northwest MLS brokers follow the introduction early last year of ShowingTime's tool with the same name for scheduling showings, managing showing feedback and sharing activity reports with sellers. That time-saving tool - deployable from desktops, tablets and mobile phones -- is now used by more than 250 other multiple listing services.

The multifaceted, mobile-ready InfoSparks combines local geography with housing variables, timeframes and market metrics for fast and easy analysis and sharing of trend data in a clean, intuitive interface. FastStats generates one-page market reports for more than 500 unique geographic regions in the area as well as three 14-page market-wide reports covering the entire MLS, the four-county metro area of Central Puget Sound, and Central and Eastern Washington.

"InfoSparks with FastStats has been proven to offer the most current, three-dimensional look at residential real estate in the markets where it is in place," said ShowingTime president Michael Lane. It accesses current and historical market information by city, county, ZIP code and other variables, with output derived directly from MLS data, he explained, adding, "Real estate brokers can readily share their market knowledge with buyers and sellers quickly and accurately."

Shared InfoSparks reports can be branded to users and can offer multiple data-reporting combinations. Data points for complete months are updated daily, while live-data charts shared on blogs and websites will stay current for as long as the chart is visited and the user is active with Northwest MLS.

"Whether you search for an area already contained in the MLS system, draw your own area or view an area on an interactive map of Washington state, InfoSparks with FastStats has your residential real estate data ready to view in the time it takes to introduce yourself to someone," said Hurdelbrink.

About ShowingTime

ShowingTime is a privately-held, Chicago-based company. Since its launch in 1999 it has become a leading showing management technology provider to the residential real estate industry serving more than 900,000 agents and helping them schedule 3 million showings each month. It created an industry-first, patent-pending, web-based real estate lead capture, calendaring and notification engine.

InfoSparks with FastStats was formed in 2015 when 10K Research and Marketing was acquired by ShowingTime. RealEstate Business Intelligence (RBI) was acquired by ShowingTime in 2016 to round out its analytics offering.