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August 2014

Seattle Takes Top Honors

Most Generous U.S. City

By NWREporter

August 2014

NWMLS, KIRKLAND, WA, July 3, 2014. Seattle out-gave other U.S. cities during 2013, according to a survey based on per capita online giving. Bellevue also earned a top 10 ranking.

Software firm Blackbaud said Seattle residents generated $33.2 million from 201,502 donations. That equates to a rate of $53,542 per 1,000 residents to earn top spot among 265 locales with a population of more than 100,000.

Collectively, the cities generated $822 million from 8.3 million donors. The dollars contributed reflect a 61 percent increase from the $509 million donors gave in 2012.

In amassing its $33-plus million, Seattle had both the highest total amount and the highest number of donations compared to other cities.

The most generous cities in the survey were:

  1. Seattle, WA
  2. Alexandria, VA
  3. Atlanta, GA
  4. Washington, DC
  5. Cambridge, MA
  6. Ann Arbor, MI
  7. Arlington, VA
  8. Cincinnati, OH
  9. Bellevue, WA
  10. San Francisco, CA

From a regional perspective, the West outperformed other areas with eight cities on the top 25 list, followed by the South and Midwest, with seven cities each. Using the U.S. Census grouping of states, last place among regions went to the Northeast, with only three cities on the list.

"Online giving continues to be an important part of a nonprofit's overall strategy," said Steve MacLaughlin, director of product management for Blackbaud. "We continue to see growth in online giving and it is helping to drive fundraising results across nonprofits of all sizes."

Blackbaud provides cloud-based and on-premise software and services for organizations of all sizes. Headquartered in Charleston, South Carolina, it has served the nonprofit and education sectors for 30 years, working with customers in 60-plus countries.