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August 2019

Lawn Love transforming yard care using technology, adds Washington state to its growing network

August 5, 2019


Lawn Love logo and photo


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Homeowners across Washington state who prefer to outsource the care and grooming of their yards and gardens now have a new resource thanks to young entrepreneur who acted on a desire to develop technology for the lawn care industry.

And yes, there's an app for that.

Called Lawn Love, the business strives to streamline all aspects of yard care for both consumers and their service providers. Company founder and CEO Jeremy Yamaguchi applies technology to simplify searching, bidding, scheduling and paying for a variety of lawn-related services.

"We are technologists who also happen to know a lot about lawn care," he explained.

Having mowed his "fair share of lawns over the years" and with some working knowledge of lawn equipment, Yamaguchi said he launched his business to "revolutionize the age-old lawn service business" by combining technology and a commitment to customer service.

Homeowners can obtain bids, and arrange and schedule "satisfaction guaranteed" services remotely with Lawn Love's mobile app or website. Quotes can be generated in just two minutes via the company's combination of high-resolution satellite imaging, data sets, and human assessment.

As Yamaguchi told one journalist, "I realized I could build a solution that would be much better for the end consumer and deliver a more modern, delightful experience." Lawn Love's software includes job-clustering and routing optimization tools.

Lawn Love partners with local, independent lawn care technicians who are vetted and screened by Lawn Love to assess their level of relevant experience. The companies must have the requisite equipment.

Yamaguchi said his company's business model is designed around partnering with the best lawn care companies out there and helping them thrive.

The selected landscaping pros receive Lawn Love's software that transforms scheduling, job routing, and payment, thereby enabling them to better manage and grow their own business. Lawn Love handles the back office work, customer support and accounting.

Although the landscapers may be experts in lawn care, Yamaguchi said many lack marketing or computer skills, noting the average lawn care company in the U.S. has only two employees. "We start by providing them with a huge pipeline of customer demand so they can pick up whatever jobs they want and spend more time out in the field. We also give them software to help make them more efficient," he explained in an interview with the editor of Irrigation & Green Industry.

Since its founding in 2014 to simplify the outsourcing of yard work for the 80 percent of American households that have a lawn, Lawn Love has completed more than half a million jobs across more than 120 cities in 38 states. Based in San Diego, this "Uber for lawn care" digital marketplace has 150 employees and partners with a network of more than 20,000 independent lawn care contractors.

Yamaguchi says the company's goal is to be transformative and "become the largest lawn care marketplace on Planet Earth."