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May 2014

Seattle-based Porch partnering with REALTORS®

Providings details on a home's project history

By NWREporter

May 2014

Homebuyers can now obtain free home improvement reports on specific properties being offered for sale thanks to a new partnership between Seattle startup Porch and Realtor.com.

As reported by GeekWire when the alliance was announced in March, officials with Porch said they had data on 98 million home improvement projects across the country. Along with details on a specific home's project history and the professionals who performed work on that listing or on homes elsewhere in the neighborhood, the "Porch Home & Neighborhood Report" also contains data on how long neighbors have lived in their homes, plus details on nearby homes.

Realtor.com, the official site of the National Association of REALTORS®, is the exclusive launch partner, but Porch CEO Matt Ehrlichman said Porch expects to add other partners in the future.

Prospective homebuyers who request a report receive it via email on behalf of a real estate professional who has a relationship with Realtor.com. From that initial contact, a potential connection between the agent and homebuyer can be established.

Porch reports are offered at no charge to homeowners, but home-improvement professionals and remodelers pay a fee for market insights and promotional exposure in specific areas.

The partnership with Realtor.com marks the second major venture for Porch this year. The company announced a strategic partnership with Lowe's in January. Under that arrangement, Porch has a presence in Lowe's home improvement stores to help homeowners find contractors and remodelers.

The partnership with Realtor.com expands the Porch business into real estate while creating a new connection between the online home improvement network and Move Inc., the Zillow competitor that operates Realtor.com. The GeekWire report indicated Porch declined to disclose terms about the newly-structured partnerships and referral program.